DON GENORD, MBA

Don Genord, MBA, is a Registered Financial Advisor with Financial Independence, LLC and Level Four Financial, bringing 19 years of experience in the securities industry. He holds Series 7, 63, and 65 securities licenses, as well as life and health insurance licenses. Don earned his Bachelor of Science in Finance and his Master of Business Administration from Oakland University, where he developed a strong foundation in financial analysis, strategic planning, and business management.

His MBA enhances his ability to evaluate complex financial situations from both an investment and broader business perspective. This advanced training allows him to approach retirement and wealth planning with a disciplined, analytical framework designed to align financial strategies with long term objectives.

Prior to joining Financial Independence, Don worked in the product development division of a Detroit based engineering firm. In that role, he focused on creative problem solving and designing solutions tailored to specific client needs. That experience translates directly into his financial advisory practice today, where he analyzes retirement needs and builds customized strategies designed to help clients pursue their goals with clarity and structure.

Don believes trust and understanding are essential in every client relationship. If a client does not understand who they are investing with, what they own, or the potential risks surrounding their portfolio, then the advisor has not fulfilled their responsibility. His primary objective is to develop comprehensive financial strategies while ensuring clients fully understand the reasoning behind each recommendation.